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Performance Marketing

Google Ads & Meta Ads

Performance Marketing Course
Duration2 Months
ModeOnline & Offline
CertificateYes, Included
LanguageHindi & English
Course Overview

Master Performance Marketing With Google Ads & Meta Ads

The Performance Marketing course at Digital Edu Skills is a complete, practical training program designed for students, job seekers, business owners, and marketers who want to run result-driven, ROI-focused ad campaigns across Google and Meta platforms.

You will learn how to plan, launch, and optimize Google Ads and Meta Ads campaigns, including Search, Display, Shopping, YouTube, Facebook, and Instagram advertising, along with audience targeting, conversion tracking, budgeting, and campaign analytics to maximize return on ad spend.

What You'll Learn

Google Ads Search & Display Campaigns

Meta Ads: Facebook & Instagram Advertising

YouTube & Video Ad Campaigns

Audience Research & Targeting

Conversion Tracking & Pixel Setup

Campaign Budgeting & Bid Strategy

Analytics, Reporting & ROI Optimization

Live Projects & Real Ad Accounts

Enroll Now Join Online Class
Curriculum

What's Inside the Course

01
Introduction to Performance Marketing

Understanding paid advertising, the ad ecosystem, and how performance marketing drives measurable business results.

02
Google Ads: Search & Display

Setting up Search, Display, and Shopping campaigns, keyword planning, and ad copywriting for Google Ads.

03
YouTube & Video Advertising

Creating and running video ad campaigns on YouTube to reach and engage target audiences.

04
Meta Ads: Facebook & Instagram

Building campaigns in Meta Ads Manager, ad formats, placements, and creative best practices.

05
Audience Research & Targeting

Defining custom, lookalike, and retargeting audiences to reach the right users at the right time.

06
Conversion Tracking & Pixel Setup

Installing and configuring Google Tag Manager, Meta Pixel, and conversion events for accurate tracking.

07
Budgeting, Bidding & Optimization

Planning ad budgets, choosing bid strategies, and optimizing campaigns to improve ROAS.

08
Live Projects & Real Ad Accounts

Apply your skills on live ad accounts, build campaign reports, and create a real-world portfolio.

Why Digital Edu Skills

Why Learn This Course With Us

Expert Trainers

Learn from trainers who actively manage live Google Ads and Meta Ads accounts for real clients.

Online & Offline Classes

Join flexible online or classroom performance marketing training with expert trainer guidance.

Hands-On Ad Campaign Training

Get practical, campaign-by-campaign training on the Google Ads and Meta Ads platforms used most in business today.

Career-Focused Learning

Learn ad strategy, targeting, and optimization skills valued by employers, agencies, and clients.

FAQ

Frequently Asked Questions

Find answers to common questions about our Performance Marketing Course.

You will learn Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook & Instagram), audience targeting, conversion tracking, budgeting, and campaign optimization for better ROAS.

Yes. The course is suitable for beginners, students, business owners, and working professionals. No prior advertising experience is required.

You will get hands-on training on Google Ads and Meta Ads Manager, along with conversion tracking tools like Google Tag Manager and the Meta Pixel.

Yes. Our course focuses on practical, hands-on learning through real ad accounts, campaign-building exercises, and live client-style projects.

After completing the course, you can explore opportunities as a Performance Marketing Executive, PPC Specialist, Media Buyer, or Freelance Ads Consultant.

Start Running High-ROI Ad Campaigns Today

Join Digital Edu Skills and learn Performance Marketing (Google Ads & Meta Ads) through practical, project-based training.

Enroll Now

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